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Inside Proctor and Gamble's Innovation Machine

Exercise B

1. Most of its new products are profitable, whereas in its industry in general, half of all new products fail within 12 months of being launched.
2. It makes the company more able to innovate
3. Coke, Kraft, and Unilever
4. a) True b) False

Exercise C

1. One-on-one consumer research
2. Get employees to exchange ideas
3. Reach outside for ideas
4. Stop testing so much
5. Give designers more power
6. Know what not to do

Exercise D

1. hire stars from outside (line 86)
2. bonuses for innovation (line 85)
3. consumer's experience of the product (lines 73-74)
4. internal website (lines 47-48)
5. labs (line 57)
6. reduced product launch time from laboratory to roll-out (lines 68-69)